Cuelinks Referral Code

Cuelinks is the plumbing beneath a large share of Indian deal content — the layer that turns ordinary links into commission-bearing ones. Its own referral pays 25% of what the publishers you recruit earn.

Cuelinks is affiliate infrastructure. A publisher adds a line of code to their site, and outbound links to participating merchants are automatically converted into tracked affiliate links, drawing on many merchant programmes at once instead of the publisher joining each individually. Its referral pays 25% of the revenue earned by publishers you refer.

This page is unusual on this site because the product is the mechanism the rest of the site describes. Cashback platforms, coupon extensions, deal blogs and comparison articles all run on affiliate attribution — the last-click cookie that decides which party a merchant pays. Cuelinks is one of the systems that sets those cookies. Understanding it makes the rest of the category legible, and it is worth saying plainly that a site like this one operates in the same economy it writes about.

On the referral structure: 25% of what your recruits earn is a downline, the same shape this site has flagged on GroMo (5% of recruits' earnings), BankSathi (10%) and AppKarma (30% of lifetime earnings). It pays you a continuing share of other people's work rather than a fee for an introduction. In this case the underlying activity is publishing rather than borrowing or gambling, so the conflict is mild — you benefit when the publishers you recruited do well, and their doing well is unambiguously good for them too. It is worth naming the structure anyway, because the shape is what matters and it recurs everywhere.

What a publisher should actually evaluate, since that is who the offer targets:

The revenue share. Aggregators take a cut of merchant commission in exchange for handling relationships, tracking and payment. The question is what percentage reaches you versus joining merchant programmes directly. Direct usually pays more per sale and costs far more in administration; an aggregator trades rate for coverage and simplicity. Which wins depends on how concentrated your outbound traffic is — a site sending most of its clicks to two merchants should join those two directly.

Payment terms and thresholds. Affiliate income arrives after merchants confirm, which is after return windows. Minimum payout thresholds and payment frequency determine when money actually reaches you, and a low threshold matters more than a slightly better rate.

Reversal risk. Commissions are reversed when orders are cancelled or returned. A publisher paid on unconfirmed commission carries that risk; one paid on confirmed commission does not. It is the single most important term and it is rarely prominent.

And the disclosure obligation. Automatically converting links into affiliate links means a publisher's outbound links are monetised — including ones written before the code was installed. Readers are generally entitled to know that content is monetised, disclosure expectations apply in most jurisdictions, and a tool that converts links silently makes it easy to forget. If you install this, say so on your site.

That last point is the honest close for a page about affiliate plumbing: the mechanism is unremarkable, and what distinguishes an acceptable use of it from an unacceptable one is whether the reader is told.