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Celtic And Co logo Natural fibres; read the percentage

Celtic And Co Referral Code

With natural fibres the composition label tells you more than any description on the page

Celtic & Co is a British clothing and footwear brand specialising in natural fibres including sheepskin, wool, cashmere and alpaca, much of it manufactured in the UK.

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In natural fibres, two garments described identically can be completely different products, and the composition percentage is the specification — "wool blend" spans 80% wool to 20%. Each fibre has a second number that matters: micron count for wool, where lower is finer and softer, and which explains why some apparent wool allergies are really reactions to coarseness; fibre length and ply for cashmere, since short fibres and single-ply produce the rapid pilling that is the category's commonest disappointment; and for sheepskin, whether it is genuine with wool and hide as one piece or a wool-lined fabric. Wool genuinely needs washing less often, but wash cold and dry flat, since heat and agitation felt it irreversibly. Judge value by cost per wear.

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How to Use a Celtic And Co Referral Code

Read the percentage, not the description

"Wool blend" spans 80% to 20% wool, and those are not comparable garments at any price.

Learn the second number per fibre

Micron count for wool, ply and fibre length for cashmere, and genuine sheepskin versus wool-lined fabric.

Wash less, air more, dry flat

Heat and agitation felt wool irreversibly, and over-washing is what shortens the life of a wool garment.

Compare cost per wear

A £150 jumper worn eighty times over five winters is under £2 a wear — the claim is longevity, not cheapness.

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Check the composition percentage rather than the description — "wool blend" covers everything from 80% wool to 20%.

Why Choose Celtic And Co?

Some wool "allergies" are coarseness

A fine merino often causes no reaction where a coarse wool does, which is a micron question rather than a fibre one.

Cheap cashmere that pills is not a bargain

Short fibres and single-ply are what produce rapid pilling — the commonest disappointment in the category.

Moths are attracted to soiling, not wool

So storing a jumper worn once and unwashed is what causes the damage.

Knitwear is forgiving in fit, unforgiving in length

Slightly wide is fine; slightly short is not. Check body and sleeve length specifically.

About Celtic And Co

In natural fibres two garments described identically can be completely different products. The composition label is where the difference lives.

In natural fibres, two garments described in the same words can be entirely different products — and the composition label is where the difference is stated. Learning to read it is worth more than any discount.

Start with the percentage, because it is the specification. "Wool blend" covers everything from 80% wool to 20% wool, and those are not comparable garments at any price. A jumper described as cashmere may be 100% cashmere or a small proportion of it blended with synthetics. The description is marketing; the percentage is the product.

What to look for, by fibre:

Wool — the figure that matters after the percentage is the micron count, which measures fibre diameter. Lower microns mean finer and softer, which is why merino feels different from a coarse wool at the same "100% wool". This is also why some people believe they are allergic to wool when they are reacting to coarseness rather than to the fibre — a fine merino often causes no problem where a coarse wool does.
Cashmere — quality varies enormously with fibre length and ply. Two-ply is generally more durable than single-ply, and short fibres are what produce rapid pilling. A cheap cashmere that pills within a season is not a bargain, which is the commonest disappointment in this category.
Sheepskin — the distinction that matters is genuine sheepskin, where wool and hide are one piece, versus a wool-lined fabric or synthetic. They perform completely differently, particularly on warmth and longevity, and both are legitimate products at different prices. Check which you are buying.
Alpaca and other speciality fibres — generally warm relative to weight and often suitable for people who find wool irritating.

Now the practical case for natural fibres, made honestly rather than romantically.

They genuinely perform differently: wool regulates temperature and resists odour, which means it needs washing far less often — a real and underrated benefit. Sheepskin is warm relative to weight. These are functional properties, not marketing.

But they demand different care, and this is where value is won or lost:

Wash less, air more. Wool recovers from a night on a hanger in a way cotton does not, and over-washing is what shortens the life of a wool garment.
Wash cold and lay flat to dry. Heat and agitation felt wool — this is irreversible, and it is the single most common way a good jumper is destroyed.
De-pill rather than discard. A comb or fabric shaver restores a pilled knit, and pilling is a surface event rather than the end of the garment.
Store clean. Moths are attracted to soiling rather than to the fibre itself, so putting away a jumper worn once and unwashed is what causes the damage.

And the unit that decides whether premium natural fibre is worth it: cost per wear.

A £150 wool jumper worn eighty times over five winters costs under £2 a wear. A £30 acrylic one worn fifteen times before it looks tired costs £2 a wear as well — at which point the real differences are how it feels, how often it needs washing, and whether it still looks acceptable in year three. The argument for natural fibre is not that it is cheaper; it is that it stays good for longer, which is a different claim and an honest one.

Two final checks:

Country of manufacture is a fact, not a quality guarantee — but where a brand states it, it is checkable, and it tells you something about the supply chain.
On sizing: knitwear is forgiving in fit and unforgiving in length. A jumper slightly wide is fine; one slightly short is not. Check body length and sleeve length specifically, which are the measurements most listings do give and most buyers ignore.

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