AI-powered customer engagement platform for in-app, email, and push experiences
Appcues Referral Code
Appcues Referral Program: Earn $250 Cash Plus 5% of First Year ACV Per Qualified Referral
Join the Appcues Champions program to earn $250 cash for every qualified referral you send, plus 5% of the referred company's first year contract value if the deal closes.
Genie Says
Appcues runs a business referral scheme called Champions: you introduce companies rather than invite friends, and it pays $250 cash for every qualified referral plus 5% of the referred company's first-year contract value if the deal closes. The $250 is earned as soon as your contact takes a call with the Appcues team, well ahead of any purchase, while the percentage follows contract signature and therefore an enterprise sales cycle. There is no reward published for the company being referred, and joining requires a short application rather than automatic enrolment.
How much can you earn?
Share your own code and earn rewards when friends use it
$250 cash for every qualified referral, plus 5% of the referred company's first-year contract value if the deal closes.per successful referral*
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How to Use an Appcues Referral Code
Apply to become a Champion
Fill out the short Champions application on the Appcues website. Appcues says it takes about 30 seconds, and you receive resources to help you share Appcues with your network.
Refer a company
Introduce Appcues to companies in your network that could use a customer engagement platform, using the referral process provided in the Champions program.
Your referral takes a call
Once your referred contact has a call with the Appcues team, your referral is on track. Appcues states you get a reward at this stage for a qualified referral.
Earn when the deal closes
If the company you referred signs with Appcues, you receive 5% of their first year contract value on top of the $250 qualified referral reward.
Reward Details
- Your Reward
- Appcues does not publish a reward for the company being referred — the payout goes to the person making the introduction.
- Referrer Reward
- $250 cash for every qualified referral, plus 5% of the referred company's first-year contract value if the deal closes.
- Minimum Purchase
- The $250 pays out once your referred contact takes a call with the Appcues team, ahead of any purchase. The 5% requires the deal to actually close.
- Validity
- The 5% share covers the first year of the contract only.
- Available In
- USA, UK, India, Canada, Australia, Germany, France, Japan, China, Brazil, Italy, Spain, Mexico, South Korea, Russia, Netherlands, Switzerland, Sweden, Norway, Denmark, Finland, Ireland, Belgium, Austria, Portugal, Poland, Turkey, Saudi Arabia, United Arab Emirates, Israel, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cyprus, Bangladesh, Sri Lanka, Nepal, South Africa, Nigeria, Egypt, Kenya, Argentina, Chile, Colombia, Peru, New Zealand, Greece, Czech Republic, Romania, Hungary, Qatar
- Referral Limit
- Appcues states there is no limit on the rewards.
- Payout Time
- The $250 follows the qualifying call; the percentage follows contract signature, so timing tracks an enterprise sales cycle rather than a signup.
- Eligibility
- You apply to join the Champions programme — Appcues says it takes about 30 seconds. This is a business-to-business referral: you are introducing companies, not inviting friends.
Why Choose Appcues?
Appcues states that Champions earn $250 cash for every qualified referral they send, so you do not have to wait for a full deal to close before seeing a reward.
If the company you refer becomes an Appcues customer, you receive 5% of their first year annual contract value, which can be substantial for a B2B software contract.
Appcues says applying to become a Champion takes around 30 seconds, and you receive a bundle of resources that makes it easier to share Appcues with your network.
Champions who keep referring can receive continuing rewards such as cash, swag, and invitations to exclusive Appcues events.
Appcues is used by product and marketing teams to onboard users, run in-app surveys and NPS, launch announcements, and drive feature adoption, so referrals are easy to pitch to any SaaS team.
About Appcues
Appcues runs a referral program called Champions. Send a qualified referral and you earn a cash reward, with a percentage of the deal if your referral becomes a customer.
Appcues is an AI-powered customer engagement platform that helps software teams trigger in-app, email, and push experiences right when users are paying attention. Product and marketing teams use it to onboard new users, publish in-app messages, surveys, offers, and guides, segment audiences with precision, and track campaign performance with built-in analytics and AI recommendations.
The Appcues referral program is called Champions. When you refer a company to Appcues, you earn a reward once the referred contact has a call with the Appcues team, and if their deal closes you receive a percentage of their first year contract value. According to Appcues, Champions pocket 5% of the referred customer's first year ACV plus $250 cash for every qualified referral.
Applying to become a Champion takes about 30 seconds, and Appcues provides a bundle of resources designed to make it easier to share the platform with your network. Champions who keep referring can also receive ongoing perks such as swag and invites to exclusive events. Note that the Champions page on appcues.com is currently gated, so check with Appcues directly for the latest terms.
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